Mahoney Realty’s Luxury Residential Brokerage Group understands the needs of the luxury condominium developer and is adept at customizing a marketing program to meet those needs. MRG distinguishes itself by its ability to analyze and create value for real estate development companies, financial institutions, opportunity funds, as well as individual purchasers and investors.

This creation of value is achieved through the firm’s unique understanding of the luxury residential market, the importance of exceptional architecture and the quality of services, amenities, and design that this market demands.

When a developer plans a new project regardless of scope there are numerous stages that must be strategically planned prior to the beginning of the sales cycle. Firstly and most important is financial. Is the project economically feasible to build and is it priced for the correct audience. Whether the developer is a publicly traded company or a local builder, their lenders and capital partners measure interest in a project based on pre-sale reservations; Both commercial lenders and private investors ascertain the buying public’s actual level of interest prior to funding a project. With adequate interest, the lending parties are excited about funding the construction and moving forward.

Working directly with the developer/client and your public relations and creative consultants, we will assist in developing and executing a multi-faceted campaign using a combination of radio, TV, publications, web media, public relations and telemarketing to engage targeted buyers. Additionally, our sales professionals will help identify the best possible location and design for a professional and compelling sales center in which to attract prospective buyers and promote the features and benefits of the project. Of course, the sales center will be professionally staffed and maintained during the project marketing cycle by Mahoney Realty.

Our marketing expertise lends itself to upscale urban and suburban condominium/townhouse developments, including conversion developments.

To learn how Mahoney Realty Group can provide Project-Based Luxury Condominium Sales & Marketing Services for your multi-unit project, please contact Tim Mahoney directly at (610) 645-4500 (extension 204) or e-mail him here.