There are four things to consider when you are deciding the location of your office…
- Cost
- Quality
- Promotion
- Location
Location refers generally to distribution (i.e., where your customer evaluates and ultimately receives your product or service). While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it’s critical for service businesses. Ironically, while location is often the most permanent of the criteria, it’s also often the most overlooked.
Location is about more than just choosing a building. Perhaps for you, opening your business close to where your employees commute from is top priority. Area demographics are often a driving force for many businesses. Our leasing professionals know the marketplace and can help you to decide where your business will fit best.